Having a digital product is one thing, and using it to make money is another. You can have thousands of different articles or e-books, which can be collected through resell rights, private label rights or self created. You can leave them on your hard disks without earning a single cent, or you can use it to create massive wealth for yourself.There are lots of paid courses on the web that teaches you the skill of turning these digital products into money. Here, I will teach you some simple steps towards faster success in the internet marketing arena.1) You need to select a niche, and be an expert in it. There’s no point being Jack of All Trades, but Master of None in the online marketing world. Be an expert, and people will flock to you for knowledge.2) Throw your knowledge net wide, and increase your knowledge base by searching for relevant information on the internet. There’s information overload on the internet, and the quality of FREE information is also quite good these days.Take everything you read with a pinch of salt. Anybody can write about anything on the internet today, so do your own research to verify the facts before you take them as the gospel truths.3) Spend a couple of months to familiarize yourself with the materials that you got online. Read them, and verify them. Don’t forget about information that you can get offline as well, such as the local bookstore, library or to meet up with that expert for an interview. Take a course in it if needed, and learn from guru’s out there. Only after gaining the confidence, then take the action to sell this knowledge that you have gained.4) After establishing yourself as an expert in a field or niche, then set out to master the art of turning digital products into money. Have a good product and support, and then be an expert in getting traffic and in marketing your products. This is the right sequence. The whole internet marketing game takes time to master, so learn from those who have been there to shorten your learning time, and avoid painful mistakes.
Tag Archives: digital art tip
The Art of the One-Page Strategy
Tell a business story about what success looks like, and how Technology can contribute to that success.Construct a business story. Build a narrative that will engage the customer.Less than 35% of the c-suite ‘Get IT’, or ‘Understand’ IT’s contribution to business success.The IT Narrative: Information and Technology Strategy.It’s all about telling a story. Use words like ‘Digital’, and ‘IT’ artfully, while telling a story:
• Draw a picture of what business success or a successful business-model looks like
• Understand your stakeholders
• Craft your approach. With the COO, you’ll talk about process change, CEO – business growth, and CMO – customers.
• The business story remains the same, it’s just the approaches that are different.There’s an opportunity to stretch what people think about in business and technology. Be aware of the sensitivity with who you’re working.The Artful Approach.
The artful approach is to know when to pull people like a rubber band knowing it’s never going to go back to its original shape. And when to take them gently on a journey or a path.
The artful approach implies brevity.
• Offering up key-points
• Separate the what from the how, initially
• Describe what the business needs to do in order to be successful in the Market Place
• Do not go into the details of how to make it happen until you have the right people on-board with where the business needs to go
• Bring them in-line, or alternatively align with how you’re going to make that happenUnderstanding who your stakeholders are is an important part of telling a business story.Many CEOs and CIO’s use the One-Page Strategy as an opportunity to not only tell the story but also to decide what the initial investment levels are going to be, and in which capabilities.Storyline to the One-Page Strategy
Slide 1: Context. What’s happening in your industry or business? Going from A to B, and its implications.
Slide 2: Business story. Picture of your business-model. What does success look like, given the context? The mission will be the core of your story.
Slide 3: How well positioned are we to deliver, not just as IT, but as an Enterprise on this business story?
Conclusion: Request for funding. Roadmap for goals.We see a lot of strategies that have a lot of details that have to do with Technology itself. They rush to bottom line of what the answer looks like, but then they lose their audience along the way. Because they have not talked to the value the Enterprise needs to have, in order to be successful: given their business context.NOTE: Strategy, not Technology drives Digital Transformation