Tag Archives: Branding

The Convergence of Personal Branding and Corporate Image – Or Not?

What is your “personal brand”? This is an area of growing concern in today’s times as more and more people participate and engage in social networking. Before the Internet revolution, the term “brand” was only used in the context of … Continue reading

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Store Branding – Why Is It Important And What Purpose Does It Solve?

Store branding is of utmost importance in a world obsessed with brands. These days, every major brand the world over, have their exclusive stores. And with so many brands available out there, how can a brand attract its targeted consumer. … Continue reading

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